Since 2011, the number of online searches about African fashion has been spiking up which means that this kind of fashion is going to be a big hit. In your everyday life, you may have noticed that the influence of African fashion has spread its reach. If you are interested in this new fashion flair, check out several online stores that cater a lot of African shirts and clothing like the Chiefs-wear. If you want to know how African fashion has stolen the spotlight in the fashion industry then read more now.
African fashion has a lot to thank social media for because this is where its stardom has begun. Social media is great for spreading its reach to a lot of people which makes it a great weapon to expose something to the world. Even though it may not be everybody’s interest, some images can still be seen by the various posts made by their friends and acquaintances.
Celebrities and fashion icons are also responsible for making African fashion trendy. A few celebrities have been spotted wearing African traditional clothing like Chris Brown and Beyonce. Bceause celebrities are usually patronized by the ordinary folks, then African clothing has suddenly made its big boom in everyday clothing.
Thirdly, there has been an increase in political consciousness particularly in issues regarding the black people so naturally interest in their culture followed suit. The main focus of the people were stirred to their clothing.
The next culprit are the fashion enthusiasts who began to wear African clothing in the diaspora which in turn led to more appreciation and recognition. Because people have seen a lot of their peers wearing these kind of clothes, they also followed suit. It also helps that people like to spread the news like wildfire.
The rise of African cinema or Nollywood is also prevalent which means African fashion is also getting exposure in the movies and TV shows. The growth of the African fashion division is also catapulted in short movie clips being featured in youtube.
Western fashion has also started to incorporate African-inspired ideas. you can greatly observe how African designs are being donned by the models in their catwalk on the runway.
The rise of African art in the society has also affected people to check African fashion out. Most art branches are interconnected with one another and in this case visual art and fashion is very much like siblings in which one cannot be known without knowing the other.
Combining all of these reasons together, it can be safe to say that African fashion has landed to claim its mark in the world.