There’s a myriad of reasons to send your prospects or customers a laminated postcard. To understand its overall value, you need to see how it fits into the marketing mix.
In Marketing, 1+1 = 3
Marketing is most effective when it’s bundled. That’s why consumer packaged goods companies put their products on sale, drop a coupon in the Sunday paper, and also feature their product on an endcap. They’ve learned over the years that whole campaigns provide more significant returns than the sum of their parts. The same is true with direct response. As people get bombarded with emails, … Read More..