Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products. Especially in the early days it’s easy to underestimate the time required for certain actions or miss some important actions all together.
Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you’ve viewed or expressed interest in. A sales team simply doesn’t have the insights, time, or … Read More..
