A. Marketing merely reflects the needs and wants of customers. Without it, no strategy will be realized, which is why it’s crazy that so many companies create a business plan and then file it away in a binder on a dusty shelf. Nike teamed up with Michael Jordan to create marketing giant. Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has … Read More..