By - Hanny

Marketing Chocolate

Marketing
Throughout history, chocolate has been marketed differently to different consumer types. It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions.

Back in October 2015 we shared an article called “5 Ways Marketing Departments Help Salespeople Catch Butterflies.” Recently a tenfold article was shared with us, titled “What is the Meaning of Sales & Marketing and Their Advantages?” and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles.

This plan is going to be the key to your time management as well as a guide to keep you on track with all of your individual plans and actions. It is so important to partner with a company that can do more than just talking about marketing theory. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don’t need.

We might feel as though we are getting things done by talking and learning about various types of marketing theory, but in essence, we are just spinning our wheels. Some consumers would not mind paying a higher price for an item or service if they received very good service.

Marketing Theory Without Execution

Marketing
No doubt if you are trying to progress on your journey to MLM success and you have been doing some training and some research then you will have discovered the importance of having a good MLM marketing plan in place. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. Unless time is dedicated to each and every week to working a marketing strategy, forward movement in business is highly unlikely.

Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you’ve viewed or expressed interest in. A sales team simply doesn’t have the insights, time, or often the resources to execute these types of strategic campaigns.

Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products. Especially in the early days it’s easy to underestimate the time required for certain actions or miss some important actions all together.

The Key To Make Your Marketing Message Stand Out

Marketing to specific groups of consumers, or target marketing, is one of the most important concepts in marketing. This has proved to be a very successful tactic for companies in marketing. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. … Read More..

By - Hanny

Marketing Chocolate

Marketing
One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. All marketing and marketing communications should flow from this positioning, and it should be fully understood and embraced by all employees, sales reps, partners and management. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that’s usually a bad move.

One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

The problem, however, is that many companies, consultants, and marketers do a lot of “theory” and talking, without taking it beyond that. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products.

Now, none of what I have said above gives companies a free license to do whatever they want, especially when it comes to my one, very absolute exception: Marketing to children and those who cannot be held accountable for their actions. With so much information available about companies and brands, it is truly the Age Of The Consumer and will be for a very long time.

Marketing Theory Without Execution

Marketing
Planning for the year ahead is never an easy task. It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team. Marketers, through the ages, have identified who their customers are, and directed their efforts at influencing their buying decisions.

Companies also take advantage of world events or changes in the economy to come out with new products. Unfortunately, most people settle on mostly one phone-based marketing activity – cold calling. I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.

Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

The Key To Make Your Marketing Message Stand Out

Throughout history, chocolate has been marketed differently to different consumer types. It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, “close the deal,” or make sure the client remains a client for many years.

Many in … Read More..